We know that your home is probably the most valuable possession that you have.
In fact, many of the people we serve have only the equity in their property to see them through their retirement years. With this in mind, we wish to thank you for placing your trust in us to help you through the process.
Our first goal is to help you set a list price that represents top market value, without going so high that it does not sell at all. This can only be accomplished by thoroughly understanding the market. To help you in this regard, you will find a detailed market analysis attached. It has been painstakingly prepared to ensure that you feel comfortable and confident as we proceed to reach this important first goal.
Additionally, you will find significant information that will help you feel confident that you are being represented by agents and an organization that is second to none.
We welcome the opportunity to serve you, and insist that you contact us with any questions you may have, should they arise now, or during the marketing process.
Molly & Terry
Century 21, Showcase REALTORS
Highest producing Real Estate Company
Real Estate sales is a "peoples business", with individual agents serving individuals who need real estate service. The continued growth of CENTURY 21, Showcase REALTORS is directly linked to our care and concern for our clients and customers on a personal, one-to-one basis. Our goal is to provide quality service– and we dedicate ourselves to honesty, integrity and sensitivity to every customer we have the privilege of serving.
Century 21, Showcase REALTORS is one of the leading CENTURY 21 real estate brokerages in Northern California, and has been on the top multiple office franchises in the CENTURY 21 Northern California regions. With offices in Boulder Creek, Felton, and Scotts Valley, we are able to provide the type of marketing exposure and Quality Service needed to produce results. According to MLS statistics, CENTURY 21, Showcase REALTORS has been the top selling real estate brokerage in the San Lorenzo Valley for the last 16 years.
We proudly trace our roots to 1974 as Showcase REALTORS, and in 1982 we became affiliated with the CENTURY 21 organization. Our offices are staffed with more than 50 full-time, well trained real estate professionals offering a broad range of experience in the real estate field. With the support of the CENTURY 21 system which provided training and educational opportunities, national advertising, referral and relocation systems, along with the most recognized name in the real estate industry, we have the ability to provide you with the most up to date marketing ideas and the know-how to get the job done.
In summation, CENTURY 21, Showcase REALTORS is a highly professional real estate organization, with the capability to provide Quality Service. We take pride in our reputation (and our market share), knowing that it is our greatest asset, and we look forward to serving your real estate needs with our proven Quality Service.
We are committed to offer the highest standards of professional service to all our customers. To assure you that your property is marketed to its fullest
potential and to obtain the highest possible market value, the following will be completed.
Prepare CMA to establish fair market value
Prepare and sign listing contract
Send listing contract to MLS board
Place ‘For Sale’ sign on property
Place lock box on property if needed
Prepare a flyer of the property
Schedule property for office tour
Schedule property for MLS tour
Mail ‘just listed’ flyers to neighborhood
Submit property information to magazines for publication
Phone all potential buyers with details of listing
Input information on various websites
Arrange showings for other agents
Contact you regularly with verbal progress reports
Prepare and deliver Marketing Service report to owner
Review marketing activity with owner
Pre-qualify potential buyers
Present and discuss all offers on property with owner
Negotiate the transaction with other agent
Finalize the closing
Arrange for relocation agent, if required
Preparing Your Home
With buyers, first impressions count. Molly and Terry are available to come to your home before it goes on the market to make suggestions for improvements. A small investment in time and money will give your home an edge over other listings in the area when the time comes to show it to a prospective buyer.
Oil squeaky doors
Replace burned out lights
Clean and repair windows
Touch up chipped paint
Repair cracked plaster
Repair leaking taps and toilets
Spic and Span
Clean washer, dryer, and tubs
Clean fridge and stove
clean and freshen bathrooms
The First Impression
Clean and tidy entrance
Polish door hardware
Trim shrubs and lawns
Weed and edge gardens
Pick up any litter
Clear driveway of leaves
Repair/ clean roof, gutters and eaves
Touch up exterior paint
The Buying Atmosphere
Be absent during showings
Turn on all lights
Open drapes in the day time
Play quiet background music
Keep pets outdoors
The Spacious Look
Clean stairs and halls
Store excess furniture
Clear counters and stove
Make closets neat and tidy
Our Commitment to You
1) ACCURATE EVALUATION
The correct selling price of a home is the highest price that the market will bear. To assist you in determining the correct asking price we provide you with a comprehensive market analysis of comparable properties sold and offered for sale in your area.
2) PROFESSIONAL ADVICE
We will advise you of any necessary repairs and how you may best prepare your home for showing. You will be kept up to date on the state of the market, the sale of similar properties and any other factors which may affect the progress of the sale.
3) PROMOTION OF YOUR HOME TO OTHER REALTORS
The major selling points of your home will be distributed to other real estate firms throughout the community.
The highly respected Century 21 Showcase, REALTORS advertises your property 24 hours a day.
5) NOTIFY PURCHASERS
We will use our advanced computer system to identify people who have been looking or homes in your area. They will be contacted and given the details of your property.
6) OPEN HOUSES
If requested, open houses will be arranged and held during reasonable hours.
We will advertise your home in appropriate publications and communicate our results to you.
8) PROGRESS REPORT
Every step in the sales effort will be documented. Our progress report will keep you up to date.
9) PRE-APPROVED MORTGAGES AND FINANCING GUIDANCE
We offer pre-approved mortgages which will encourage buyers by letting them know the mortgage potential in advance. Molly & Terry will provide professional financing guidance to both buyer and seller.